Huh. Ok, this is (maybe?) a big thing.
Steam is now letting developers create their own sales. It won’t get you the eyeball-boost of being on the frontpage, but you can certainly trumpet it around the net.
I wonder if this makes a difference, compared to simply having discounts on your own direct sales portal? I know some people will only buy on steam.
Would be interesting to get feedback from any devs already on steam who try this in comparison to sales on their own sites, gather statistics. Let’s hope someone tries the experiment!