Courtesy of my lovely girlfriend. She’s a much better graphic designer than me (compare this to my last attempt, below).
Logo design is a surprisingly tricky art. Making something that is attractive and iconic but instantly readable. My instincts run to throwing a bunch of detail in there, cluttering it up. But I’ve learned the hard way, that looks pretty shit at smaller resolutions.
There’s a reason Nike uses that swoosh and Apple their, well, apple.