So, according to my calculations I’ll most likely be releasing my game mid-December.
This is a slight problem. You see, that’s Steam Sale season. And AAA Release Bonanza season. I’ll be releasing right as competition, both for gamer dollars and media attention, is at its peak.
In other words, a somewhat less than ideal time for a tiny indie release that will struggle to get noticed at the best of times.
Unfortunately, I can’t release the game earlier because it’s not done. And I can’t release it much later, because money is running out. I could hold off a month or two, maybe, but then that gives me no room to breathe and I’m probably still in the zone where everyone has spent their money on Christmas presents and has a dozen new games to play from sales.
So yeah. I’m probably fucked. Not quite sure what to do about that. Maybe if I release, I can make enough sales to last a few extra months and build an expansion which I can use to create a second PR surge later in the year when things have calmed down. Maybe. Assuming I make any money at all.
I really don’t have the experience to guess at how this will play out. At this stage, all I can do is grit my teeth, push through it and let things play out.
Ah well. Better batten down the hatches, seas are about to get rough.